50% Off! Beat the market in 2025 with InvestingProCLAIM SALE

Tesla says California agency implicitly approved of its 'Autopilot' brand

Published 12/08/2023, 08:27 PM
Updated 12/08/2023, 09:05 PM
© Reuters. FILE PHOTO: A Tesla Model 3 vehicle drives on autopilot along the 405 highway in Westminster, California, U.S., March 16, 2022. REUTERS/Mike Blake/File Photo
TSLA
-

(Reuters) - Tesla (NASDAQ:TSLA) Inc defended its use of "Autopilot" and "self-driving" for its driver assistance features, arguing in response to a California regulatory action that the agency had implicitly approved the terms when it did not take action in its previous investigations of them.

The electric car company run by billionaire Elon Musk was accused last year by California's Department of Motor Vehicles of falsely advertising its Autopilot and Full Self-Driving features as providing autonomous vehicle control.

The DMV is seeking remedies that could include suspending Tesla's license to sell vehicles in California, Tesla's largest U.S. market, and requiring the company to make restitution to drivers.

Tesla in a Dec. 5 filing with the state Office of Administrative Hearings, released by the state on Friday, said that the DMV had investigated its use of the Autopilot brand in 2014 and of that and other phrases in 2017.

"The DMV chose not to take any action against Tesla or otherwise communicate to Tesla that its advertising or use of these brand names was or might be problematic," Tesla said.

The DMV also in 2016 decided not to prohibit the use of "self-driving" and similar language, when drawing up regulation about statements on autonomous technology, Tesla said. Legislation on the topic also removed a prohibition on the terms that was in an earlier DMV draft, Tesla said.

"Tesla relied upon Claimant's (the DMV's) implicit approval of these brand names," the company said.

In the 2022 complaints, the DMV had said Tesla misled prospective customers with advertising that overstated how well its advanced driver assistance systems (ADAS) worked.

© Reuters. FILE PHOTO: A Tesla Model 3 vehicle drives on autopilot along the 405 highway in Westminster, California, U.S., March 16, 2022. REUTERS/Mike Blake/File Photo

According to Tesla's website, the technologies "require active driver supervision," with a "fully attentive" driver whose hands are on the wheel, "and do not make the vehicle autonomous."

The DMV has said Tesla's disclaimer "contradicts the original untrue or misleading labels and claims, which is misleading, and does not cure the violation."

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.