Investing.com - Apple Inc's (NASDAQ:AAPL) shares settled into negative territory Tuesday afternoon following the conclusion of the company’s highly anticipated launch event.
Apple announced its new line of smartphones with the iPhone 8 and iPhone 8 Plus, along with its premium iPhone X, or 10, and detailed the features of each phone. The company also unveiled its pricing. The iPhone 8 starts at $699, the iPhone 8 Plus starts at $799, and the iPhone X starts at $999.
The iPhone 8s will be available to order this Friday and will ship on Sept. 22. The iPhone X will be available to order beginning Oct. 27 and will ship on Nov. 3. Apple also announced it will launch its AirPower wireless charging pad for iPhones, Apple Watch and AirPods beginning next year.
Apple shares climbed as high as 1% during the presentation but later reversed. They were recently down 0.9% at $160.10 apiece.