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SoftBank invests $400 million in activewear maker Vuori

Published 10/13/2021, 09:15 AM
Updated 10/13/2021, 09:20 AM
© Reuters. FILE PHOTO: SoftBank Corp's logo is pictured at a news conference in Tokyo, Japan, February 4, 2021. REUTERS/Kim Kyung-Hoon

(Reuters) - SoftBank Group Corp's venture capital fund has invested $400 million in Vuori Inc, the California-based maker of leggings and sports bras said on Wednesday, valuing it at $4 billion.

Vuori, founded in 2015, plans to expand its Western European and Asian markets next year and open more than 100 U.S. stores in the next five years.

© Reuters. FILE PHOTO: SoftBank Corp's logo is pictured at a news conference in Tokyo, Japan, February 4, 2021. REUTERS/Kim Kyung-Hoon

Activewear makers have seen strong demand over the past year, as people stuck at home due to the pandemic joined the home-fitness bandwagon, creating a surge in demand for everything from yoga pants to sports shoes.

SoftBank's investment is one of the largest in a private apparel company, Vuori said, adding it was the second investor to back the company after Norwest Venture Partners' investment in 2019.

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