🥇 First rule of investing? Know when to save! Up to 55% off InvestingPro before BLACK FRIDAYCLAIM SALE

Snap's report incinerates $80 billion in ad industry market cap

Published 07/21/2022, 06:09 PM
Updated 07/21/2022, 06:10 PM
© Reuters. FILE PHOTO: A woman stands in front of the logo of Snap Inc. on the floor of the New York Stock Exchange (NYSE) while waiting for Snap Inc. to post their IPO, in New York City, NY, U.S. March 2, 2017. REUTERS/Lucas Jackson
GOOGL
-
TWTR
-
GOOG
-
SHOP
-
SNAP
-
SPOT
-
PINS
-

By Noel Randewich

(Reuters) - Facebook-owner Meta Platforms, Google-owner Alphabet (NASDAQ:GOOGL) and other companies that sell online ads lost about $80 billion in combined stock market value on Thursday after Snap (NYSE:SNAP) posted poor quarterly results and warned of an uncertain outlook.

Slammed by a weakening economy, increased competition from TikTok and recent privacy changes on iPhones, the Snapchat owner missed second-quarter revenue targets and warned that "forward-looking visibility remains incredibly challenging."

Its shares collapsed 26%, bringing Snap's loss in 2022 to over 70%.

With Wall Street already worried about a potential recession, Snap's report also sparked a selloff in rival internet ad sellers. Meta dropped 5% in extended trade, while Alphabet fell 3% and Pinterest (NYSE:PINS) tumbled 7%.

Twitter (NYSE:TWTR)'s shares fell less, losing just under 2%.

The drop in Alphabet's shares cut its market capitalization by over $40 billion, and Meta's loss reduced its market capitalization by about $25 billion. The drop in Snap's shares evaporated $7 billion of its value.

Snap's poor report also hit other growth stocks, with Spotify (NYSE:SPOT) Technology, Shopify (NYSE:SHOP) and Roblox down around 3% each after hours.

With Twitter suing Elon Musk to force the billionaire to make good on his April promise to buy Twitter for $44 billion, many investors view Twitter's stock as a wager on the outcome of that upcoming legal battle, and less as a reflection of the company's current fundamentals.

Twitter is set to report its quarterly results early on Friday, but the micro-blogging platform has canceled its traditional call with analysts, pointing to Musk's "pending acquisition".

In its report, Snap said its daily active users rose 18% year-over-year to 347 million, beating analysts' expectations.

© Reuters. FILE PHOTO: A woman stands in front of the logo of Snap Inc. on the floor of the New York Stock Exchange (NYSE) while waiting for Snap Inc. to post their IPO, in New York City, NY, U.S. March 2, 2017. REUTERS/Lucas Jackson

But that user growth comes as the customers of social media companies face inflation at 40-year highs and brace for a potential economic downturn, an environment where brands spend less on advertising and apply greater scrutiny to how they spend their advertising dollars.

Alphabet posts its second-quarter results on July 26, Meta reports on results on July 27, and Pinterest on Aug. 1.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.