- After frequent criticism that its app is hard to use, Snapchat (NYSE:SNAP) has unveiled a redesign it promised when it delivered an earnings report that sent the stock tumbling earlier this month.
- The new approach separates the "social" from the "media," moving a news-heavy Discover feature to an area separate from users' friend lists. Chats, stories and friend messages will now be one swipe away from the main camera screen, while news, publisher content and the "Snap Map" will be a swipe in the opposite direction.
- The Discover page changes news from a horizontal scroll to a vertical -- much more like the perpetual feeds of Twitter (NYSE:TWTR) and Facebook (NASDAQ:FB).
- Those moves were signaled to make Snapchat easier for older generations to use (and presumably broadening its appeal).
- The new app starts going to a small percentage of users first.
- Shares are down 0.7% premarket.
- Now read: Daily Insider Ratings Round Up 11/14/17: SNAP, PSEC, SGYP, S, XRAY, MSP, LXRX
Original article