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Snapchat signing more U.S. new users than Instagram, for now

Published 09/19/2017, 10:38 AM
© Reuters.  Snapchat signing more U.S. new users than Instagram, for now
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  • Snapchat (SNAP -1.5%) is signing up more new users than Instagram (FB +0.8%) in the U.S., Recode reports, but that advantage is dwindling and Instagram has taken a dominating lead globally as Snap focuses on domestic users.
  • The numbers come via data from analytics firm Jumpshot. Between the two, 52% of new users signed up for Snapchat in August vs. 48% for Instagram. Snapchat was leading 64-36% as recently as April.
  • Meanwhile, Instagram started taking a bigger share of international new sign-ups in May, and in August had 61.5% of new sign-ups vs. 38.5% for Snapchat.
  • Now read: Betting On Facebook - Chaim Siegel's Idea Of The Month


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