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Snap -4.5% as ad draws criticism from Rihanna; company apologizes

Published 03/15/2018, 01:01 PM
© Reuters. Snap -4.5% as ad draws criticism from Rihanna; company apologizes
SNAP
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  • Snap (NYSE:SNAP) is off 4.5% today amid an ad controversy that's drawn criticism from Rihanna, subject of an ad that made light of a domestic-violence incident involving the pop star.
  • The company's "Impossible Choices" ad for game Would You Rather? asked "Would you rather slap Rihanna or punch Chris Brown?" Brown pleaded guilty to felony assault connected to a 2009 incident when he repeated struck his then-girlfriend Rihanna during Grammy weekend.
  • The company apologized, saying the ad violated guidelines and was approved by mistake.
  • Rihanna has slammed the company in an Instagram story: "I'd love to call it ignorance, but I know you ain't that dumb! You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it! ... Shame on you. Throw the whole app-oligy away."
  • A decline in shares late last month was widely attributed in part to criticism of Snapchat's redesign by celebrity user Kylie Jenner.
  • Now read: Snap Your Fingers For A Sinking Ship


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