🐂 Not all bull runs are created equal. November’s AI picks include 5 stocks up +20% eachUnlock Stocks

Slowing Ad Spending Hurt Roku Even as Watchers Streamed Aplenty

Published 08/06/2020, 11:12 AM
Updated 08/06/2020, 11:14 AM
© Reuters.
ROKU
-

By Christiana Sciaudone

Investing.com --   We streamed galore during lockdowns, but not enough to compensate for slowing ad spending. Roku (NASDAQ:ROKU) fell more than 7% Thursday on an uncertain outlook as companies cut spending on advertisements, despite beating expectations.

"The ad industry outlook remains uncertain for Q3 and Q4, and we believe that total TV ad spend will not recover to pre-COVID-19 levels until well into 2021," Roku said in a statement. "Advertisers in industries like Casual Dining, Travel and Tourism have significantly slowed their spending."

Overall revenue "will grow substantially on a year-over-year basis in the second half and for the full-year 2020, albeit not as strongly as we had anticipated prior to the pandemic," Roku said. 

The second quarter loss per share of 35 cents beat the expected loss of 53 cents on revenue of $356 million, which beat the average forecast of $313 million.

Shares had more than doubled since March before Thursday.

 

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.