TEL AVIV, Israel & NEW YORK - Similarweb (NYSE: NYSE:SMWB), a leading company in digital data and analytics, announced the acquisition of Admetricks, a provider of ad intelligence software, aiming to enhance its advertising intelligence capabilities. The transaction, which details were not disclosed, is expected to bolster Similarweb's offerings in display advertising intelligence and media planning.
Admetricks, established in 2012 in Santiago, Chile, has been recognized for its role in aiding brands to optimize advertising campaigns in Latin America. The acquisition by Similarweb is set to expand Admetricks' reach globally and integrate its software-as-a-service products into Similarweb's platform. Admetricks' solutions, which offer insights into competitors' ad spending and media campaign planning, will complement Similarweb's existing tools for search engine advertising and organic SEO.
Similarweb's CEO, Or Offer, emphasized the strategic fit of Admetricks' expertise with Similarweb's mission to provide comprehensive digital marketing and advertising tools.
"We look forward to taking Admetricks' capabilities global," he stated, highlighting the potential to serve both regional and global brands.
Felipe del Sol, CEO and co-founder of Admetricks, expressed pride in the global impact of Chile's tech sector and the opportunity to join forces with Similarweb. The integration is further supported by Admetricks' existing technical alignment with Similarweb, having previously partnered to access Similarweb datasets.
The acquisition is poised to strengthen Similarweb’s analysis of online display advertising, a sector projected to attract significant spending in 2024. Similarweb also plans to incorporate Admetricks' analytics into its digital data offerings to provide a more comprehensive view of digital brand strength.
Admetricks will maintain its brand identity as "Admetricks, a Similarweb company." This move follows Similarweb's 2022 acquisition of the Rank Ranger SEO platform and underscores its commitment to expanding its digital marketing solutions.
The announcement is based on a press release statement and is intended for informational purposes. The development and release of any products, solutions, or services by Similarweb remain at the company's discretion and are subject to change.
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