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Salesforce launches new products for small businesses

Published 03/13/2018, 10:41 AM
© Reuters.  Salesforce launches new products for small businesses
CRM
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  • Salesforce (NYSE:CRM) launches new sales and customer service Essentials for small businesses.
  • The Essentials bundles sales and customer service software that offers a simplified alternative to Salesforce’s Sales and Service Cloud products.
  • Salesforce hasn’t established a strong foothold in small businesses with many organizations finding the software hard to use or expensive.
  • Essentials work “out of the box” and start at $25/user each month for teams up to 10 people – a $50/user discount from the original software.
  • Forrester Research analyst Kate Leggett says Essentials lacks marketing features and is more expensive than other customer relationship software including ProsperWorks, Freshworks, and Zoho.
  • Salesforce share are up 0.6% to $127.55.
  • Previously: Salesforce acquires B2B commerce platform (March 13)
  • Now read: Salesforce.com: Pricey, But Looking Good


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