JUPITER, FL - Safety Shot, Inc. (NASDAQ:SHOT), a company specializing in wellness solutions, announced today that David J. Long, CEO and co-founder of Orangetheory Fitness, has joined its Board of Directors. Long brings over two decades of experience in the fitness and wellness sector, having been a key figure in the expansion of several franchise brands such as Massage Envy and European Wax Center, as well as the development of Orangetheory Fitness, which now boasts over 1,500 studios in 27 countries.
Safety Shot has developed a novel beverage aimed at mitigating the effects of alcohol consumption by accelerating hydration and alcohol processing in the body. The drink, which became available for retail purchase in the first week of December 2023, utilizes a blend of vitamins, minerals, and nootropics to expedite the breakdown of blood alcohol levels and support recovery.
Long's appointment comes at a strategic time as Safety Shot plans to expand its market reach through business-to-business sales targeting distributors, retailers, restaurants, and bars in 2024. The company's chairman, John Gulyas, expressed confidence in Long's ability to contribute to Safety Shot's growth, citing his track record of building billion-dollar brands.
The company has cautioned that its communication contains forward-looking statements, which involve risks and uncertainties. These include anticipated studies and their potential results and benefits. Safety Shot has emphasized that actual outcomes and event timings could materially differ from expectations due to various factors detailed in their SEC filings, including their Annual Report on Form 10-K for the year ended December 31, 2023.
This announcement is based on a press release statement from Safety Shot, Inc. and does not constitute an endorsement of the company or its products. The information presented is intended to provide a factual report on the company's recent board appointment and product development.
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