* Resumes London IPO plan postponed in 2010
* Says time is right despite this week's market fall
* Will issue new shares, wants cash for expansion
* New shares to raise $300 million, owner also to sell
* Alfa, Credit Suisse and Renaissance to run offer
MOSCOW, March 17 (Reuters) - Russian sugar and pork producer Rusagro said it plans to raise $300 million in a London IPO, reviving plans put off just under a year ago despite this week's market volatility.
"Regardless of the Japan quake shaking global markets, we think it is the right time to do the IPO. We are moving forward with this plan without delay," company spokesman Sergei Tribunsky said.
Russian companies have been clamouring to tap equity markets, particularly in London, hoping that Russia's stock market rise to pre-crisis levels would boost investor confidence in local companies.
But after three Russian resources firms KOKS, ChelPipe and Nord Gold put off their January IPOs plans after failing to attract their desired valuations, the Russian IPO drive slowed down.
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Rusagro, which makes margarine and mayonnaise, breeds pigs and controls 16 percent of the Russian sugar market, said it was willing to test investor appetite again on the back of higher food prices and rising consumer confidence..
It plans to issue $300 million in new shares to fund expansion, while its main owner, Vadim Moshkovich, will decide how much of his stake he wants to sell at a later date.
Rusagro's plans a year ago were to raise $400 million, with around half going to the owner.
The increased market volatility after Japan's deadly earthquake has dragged down most international share markets this week, while on Wednesday French media group Lagardere pulled an IPO of its 20 percent stake in pay-TV channel Canal+ France.
Russia's dollar-traded RTS index, which this month broke above the 2,000 barrier for the first time since summer 2008, has shed more than 2 percent since Tuesday and stood at 1930.9 at 0834 GMT.
Rusagro said Alfa Capital Markets, Credit Suisse and Renaissance Capital would coordinate the share offering.
It said it planned to use the proceeds of the IPO to expand its production capacity, buy new land and pursue acquisitions. (Reporting by Nastassia Astrasheuskaya, Editing by John Bowker, Greg Mahlich)