🧐 ProPicks AI October update is out now! See which stocks made the listPick Stocks with AI

Rolls-Royce rides ongoing luxury demand to sales record in 2022

Published 01/09/2023, 05:43 AM
Updated 01/09/2023, 11:32 AM
© Reuters. FILE PHOTO: A hand made Rolls-Royce described as 'the most refined picnic facility on earth' is unveiled at the company's factory in Goodwood, Britain May 27, 2021. REUTERS/Stuart McDill
RYCEY
-

By Nick Carey

LONDON (Reuters) - Rolls-Royce (OTC:RYCEY) on Monday reported record sales last year despite an average price tag of around $534,000 for its luxury cars and a drop in Chinese demand, with orders stretching into 2023.

The British carmaker, which began as Rolls-Royce in Manchester, England nearly 120 years ago and is now owned by Germany's BMW, said that it sold 6,021 cars in 2022, up from 5,586 in 2021, which was also a record year.

Rolls-Royce's sales were led by the Americas, with the U.S. remaining its top market with around 35% of sales. In China, the carmaker's second-largest market, coronavirus-related lockdowns led to a "single-digit drop" in sales.

But CEO Torsten Müller-Ötvös said in an online presentation that this decrease was offset by growth in other markets.

"Our order book stretches far into 2023 for all models," Müller-Ötvös said. "We haven't seen any slowdown in orders."

Rolls-Royce said that pre-orders for its fully-electric Spectre, due to go on sale at the end of 2023, had exceeded all of its expectations.

The CEO told reporters that the growth anticipated for 2023 came despite Rolls-Royce halting sales in Russia, which typically accounted for 250 to 300 units per year, in the wake of its invasion of Ukraine last February.

© Reuters. FILE PHOTO: A hand made Rolls-Royce described as 'the most refined picnic facility on earth' is unveiled at the company's factory in Goodwood, Britain May 27, 2021. REUTERS/Stuart McDill

Müller-Ötvös said the luxury brand's bespoke, customised approach had lead to "ever more imaginative, personal and technically demanding" orders from customers.

($1 = 0.9370 euros)

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.