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Report: Facebook resurrecting canceled MTV show for video tab

Published 06/12/2017, 04:25 PM
© Reuters. Report: Facebook resurrecting canceled MTV show for video tab
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  • Facebook (FB -0.8%) is ready to dip its toe into the fancy newly built original-video pool it's constructing, with a pickup of a canceled Nicole Byer show, The Hollywood Reporter says.
  • Loosely Exactly Nicole, from the creator talk show Girl Code, was quietly canceled after one low-rated season (about 360,000 total viewers dwindling to less than 150,000) on MTV.
  • Now Facebook is near a deal to bring it back in-house and without any MTV involvement.
  • In March, news emerged that Facebook was seeking two kinds of content for its original-video launch: fully owned paid TV-quality series that would cost six figures per episode, and shorter-form series that would resemble more of a licensing deal with revenue splits.
  • The most recent move echoes one of Netflix (NASDAQ:NFLX)'s original-video strategies, bringing canceled shows like Arrested Development and Full House back from the dead.
  • Now read: Facebook: Valuation Multiples


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