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Quick exit for Campbell Soup seen as best option

Published 07/05/2018, 11:28 AM
© Reuters.  Quick exit for Campbell Soup seen as best option
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  • Campbell Soup (CPB -0.2%) should consider an outright sale to Kraft Heinz (KHC +0.6%), instead of selling off parts of its food portfolio, reasons The Wall Street Journal's Aaron Black.
  • He notes that invigorating the remaining core canned soup brand in an asset-shedding process could be a "long and drawn-out" process.
  • Campbell family members are seen as more willing to entertain a Kraft offer now due to the dramatic share price slide.
  • Now read: Why Kraft Heinz Should Buy Campbell Soup


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