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Piper Jaffray: Amazon ad revenue could top $16B in two years

Published 08/13/2018, 09:52 AM
© Reuters.  Piper Jaffray: Amazon ad revenue could top $16B in two years
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  • Piper Jaffray analyst Michael Olson thinks Amazon’s (NASDAQ:AMZN) ad revenue will reach $8B this year, contributing $3B to operating profit.
  • The analyst expects ad revenue of $16B by 2020 and thinks the profits could exceed those from Amazon Web Services by 2021.
  • Olson reiterates Amazon at an Overweight rating with a $2,100 price target.
  • Amazon shares are up 1.1% to $1,907.44.
  • Previously: Amazon +3.2% on Q2 EPS beat, 49% AWS growth (July 26)
  • Now read: Amazon's Increasing Profitability Means Its Fundamentals Are Changing


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