PURCHASE, N.Y. - PepsiCo (NASDAQ:PEP) has launched a new visual identity for its Pepsi® brand, marking the first major redesign in fourteen years, with the new look debuting in over 120 countries. The global rollout was celebrated with a series of high-profile digital and experiential activations in iconic locations around the world.
The reimagined Pepsi® globe logo was showcased through digital installations, with landmarks such as The O2 arena in London serving as a backdrop for inflatable Pepsi cans and drone light shows. In Warsaw, Poland, and Ho Chi Minh, Vietnam, hot air balloons formed giant Pepsi logos, while other locations featured innovative technological displays.
Eric Melis, VP of Global Brand Marketing at PepsiCo, emphasized that the refreshed design reflects the brand's "Thirsty for More" philosophy, which resonates with consumers' desire for new experiences. The new logo integrates modern elements with historical brand equity, featuring an updated color palette of electric blue and black.
The rebranding initiative is part of Pepsi's broader strategy to connect with fans through unique experiences tied to music, sports, and culture. The company has hinted at further engaging events for 2024, including the UEFA Champions League Final Kick Off Show in June.
PepsiCo, with a portfolio that includes Lay's, Doritos, Gatorade, and Quaker, reported over $91 billion in net revenue in 2023. The company's approach to growth includes a focus on sustainability and human capital within its pep+ (PepsiCo Positive) strategy.
This branding transformation is based on a press release statement and is part of PepsiCo's ongoing efforts to innovate and maintain cultural relevance.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.