Oprah Winfrey, Reese Witherspoon, Bumble founder invest in Spanx

Published 11/18/2021, 09:20 AM
Updated 11/18/2021, 09:26 AM
© Reuters. Founder of Spanx Sara Blakely arrives to be honored at the Time 100 Gala in New York April 24, 2012. REUTERS/Lucas Jackson/File Photo
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(Reuters) - Celebrities Oprah Winfrey and Reese Witherspoon as well as Bumble Inc founder Whitney Wolfe Herd have invested in Spanx, the shapewear maker said, as it completed a majority stake sale valuing the company at $1.2 billion to investment firm Blackstone (NYSE:BX) Inc.

Other new investors included female-founded investment funds G9 Ventures and Able Partners, Spanx said on Thursday.

© Reuters. Founder of Spanx Sara Blakely arrives to be honored at the Time 100 Gala in New York April 24, 2012. REUTERS/Lucas Jackson/File Photo

"Oprah was a big reason for Spanx's early success when she named it one of her iconic 'Favorite Things' in 2000," founder Sara Blakely, who now serves as its executive chairwoman, said in a statement.

Blackstone has plans to expand Spanx globally and help it strengthen its online business. It has previously invested in Herd's online dating app Bumble and Witherspoon's Hello Sunshine media firm, among other female-led businesses.

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