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Nike sized up Finish Line guidance shocker

Published 08/29/2017, 12:31 PM
© Reuters.  Nike sized up Finish Line guidance shocker
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  • Shares of Nike (NYSE:NKE) are down 2.49% after soft guidance from Finish Line throws a scare into investors.
  • Jefferies says the drop is warranted due to Nike's business being leveraged to Finish Line.
  • "We can logically surmise that NKE's two largest categories (running and basketball) remain under pressure and are continuing to decelerate," reads the Jefferies note.
  • Morgan Stanley (NYSE:MS) keeps an Outperform rating on Nike in place, but doubts are creeping in. "The price war and weak Brand Jordan trends raise the possibility of brand equity erosion," observes MS.
  • Previously: Finish Line lowers guidance, adopts rights plan (Aug. 28)
  • Now read: Buying Opportunity In Nike Stock


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