Nike (NYSE:NKE) was upgraded to Buy from Neutral at Bank of America on Thursday, with the firm lifting its price target for the stock to $113 from $110 per share.
The bank said estimates are bottoming and look achievable, while the stock's multiple has compressed.
"Nike is taking bold steps to transform, and the stock sits at a 10-year trough relative P/E," said the bank. "Consensus estimates for F25 dropped 35% over the past two years and the multiple is 10 points below its 5-year average."
BofA's estimates call for mid-single-digit revenue growth with margin expansion.
The bank believes potential catalysts for the stock include the Olympics, Nike's analyst day, and more of a company shakeup.
"Nike will host its first Investor Day in 7 years this Fall, and we expect a rebased long-term algorithm. We would rather own Nike when consensus calls for a mid-single-digit growth rate versus the elevated expectations from the former long-term plan," added BofA.
Meanwhile, analysts note that Nike has historically benefited from the newness and marketing around the Olympics, and they see this year as no different.
"Nike has ramped innovation ahead of the event, and we model accelerating demand creation spending to generate excitement," stated the bank. "Innovation has lagged in recent years, and new product development and launches are key to the return to growth."
"Management has acknowledged a need for big changes and continued shakeup in the team and processes from the recently announced cost savings plan could also spur faster sales stabilization."