Selloff or Market Correction? Either Way, Here's What to Do NextSee Overvalued Stocks

Nike beats estimates boosted by discounts, promotions; shares surge

Published 12/20/2022, 04:19 PM
Updated 12/21/2022, 07:10 AM
© Reuters. FILE PHOTO: People visit the Nike store at 5th Avenue during the holiday season in New York City, U.S., December 9, 2022. REUTERS/Eduardo Munoz
NKE
-

By Ananya Mariam Rajesh

(Reuters) -Nike Inc reported its best quarterly revenue growth in more than a decade barring one quarter and handily beat profit expectations on Tuesday, as North American shoppers rushed to stock up on sneakers and sportswear before the holidays.

Shares in the world's largest sportswear maker surged 13% in after-market trading.

Steeper discounts and increased promotions to reduce excess inventory through the quarter helped the Beaverton, Oregon-based company boost sales and attract recession-wary customers. Wealthier shoppers also helped maintain a pandemic-led boom in athletic apparel sales.

Nike (NYSE:NKE)'s finance chief Matthew Friend said on a post-earnings call the company had made good progress in clearing inventory during the quarter, and that products for the spring season were arriving earlier with faster transit times.

He added that the company saw record demand during the Black Friday and Cyber Monday period in North America, while in Europe, Middle East, and Africa regions, Nike saw its biggest Cyber Week with demand having increased by 75% from last year.

"It does look like Nike's situation (and the whole industry, probably) is improving because the shipping problems have mostly been fixed," Morningstar analyst David Swartz said.

"Nike's ability to gets its product on time will help it to manage inventories, margins, and pricing better in the next few quarters," he said.

Nike posted a profit of 85 cents per share in the second quarter ended November, topping an average estimate of 64 cents, according to Refinitiv data.

Revenue jumped 17% to $13.32 billion, beating an average estimate of $12.57 billion. That was its best showing in 42 quarters, barring a 95% surge in the fourth quarter of 2021 when retail stores had just started to open up after a year of pandemic lockdowns.

Sales in North America, Nike's largest market, surged 30%, while those in its most profitable market, China, fell 3% due to COVID-related restrictions in the country.

Swartz said the China business was showing signs of improvement since the Chinese government had relaxed curbs.

© Reuters. FILE PHOTO: People visit the Nike store at 5th Avenue during the holiday season in New York City, U.S., December 9, 2022. REUTERS/Eduardo Munoz

Nike's margins in the quarter were pressured, though, due to a stronger dollar, higher freight and logistics costs, as well as higher markdowns to clear inventory. Gross margins decreased 300 basis points to 42.9%.

The company said it expected revenue growth for the current year ending May 2023 to improve slightly to low teens on a currency-neutral basis from its previous forecast of a low double-digit increase. It did not provide details.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.