- New Age Beverages Corporation (NASDAQ:NBEV) has commenced shipping of its new Coco-Libre Sparkling portfolio to major customers nationally.
- New Age has already secured authorizations for the brand at major convenience, grocery, mass, drug, military and independent retailers.
- Shipments began in early January and will continue throughout the Q1 as it expands distribution in the new accounts throughout the Q1.
- Michael Cunningham, Senior Vice President of Sales for New Age commented, “The response from retailers on Coco Sparkling has been one of the most emphatic I have seen in my career. New Age keeps on delivering on trend products that consumers want, and retailers want to sell. New Age’s strategy of providing a one-stop-shop of 100% healthy, natural and/or organic products makes the Company very unique in the industry. Although the sales cycle in CPG takes time to materialize, the results in expanded distribution of new products on our newly rearchitected brands are coming now, and we expect to continue to build on the early success throughout 2018.”
- Press Release
- Now read: Molson Coors: 2017 Trash To 2018 Treasure
Original article