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Netflix to push interactive content

Published 06/15/2018, 11:12 AM
© Reuters.  Netflix to push interactive content
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  • A Netflix (NFLX +0.7%) representative clarifies to TheNextWeb if Minecraft: Story Mode and other titles on the streaming service are games or content.
  • “We don’t have any plans to get into gaming. There’s a broad spectrum of entertainment available today. Games have become increasingly cinematic, but we view this as interactive narrative storytelling on our service," argues the rep.
  • The gaming entry denial could be considered a question of semantics, with users making choices for characters with a controller. It also opens up a whole new category of using existing content and franchises to generate user interest with the "interactive narrative storytelling" options.
  • Shares of GameStop (NYSE:GME) are up 0.93% after falling back yesterday.
  • Previously: Netflix clarifies gaming plans (June 13)


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