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Microsoft's smart speaker launches this weekend

Published 10/20/2017, 10:00 AM
© Reuters.  Microsoft's smart speaker launches this weekend
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  • Microsoft (NASDAQ:MSFT) will enter the smart speaker market on Sunday with the release of the Cortana-enabled Invoke speaker.
  • Samsung’s Harman Kardon unit makes the Invoke, which will retail for $199.
  • Harman Kardon will also put out an Amazon (NASDAQ:AMZN) Alexa-enabled speaker called the Allure.
  • Microsoft hopes that Cortana’s ability to integrate with Office products will attract customers to its device in a crowding smart speaker market.
  • But the Invoke’s mid-range pricing and features now found in most smart speakers, like calling and smart home controls, make it harder for Microsoft to take a chunk of the market.
  • Previously: Amazon's Alexa will appear on 68% of smart speakers in Q4 (Oct. 12)
  • Now read: DGI For The DIY: Q3 2017 Portfolio Update


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