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Microsoft and Alphabet intensify AI competition with new tools

EditorAmbhini Aishwarya
Published 11/15/2023, 06:01 AM
© Reuters.
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In the rapidly evolving artificial intelligence (AI) space, tech giants Microsoft (NASDAQ:MSFT) and Alphabet (NASDAQ:GOOGL) are escalating their rivalry with the development of advanced AI-driven tools aimed at enhancing user productivity and information accessibility. Microsoft has taken an early lead in this race with its strategic investment in OpenAI, which has borne fruit in the form of Copilot, an AI-powered tool integrated into Microsoft 365 suite.

Copilot has been making waves by boosting productivity for businesses, leveraging the capabilities of AI to streamline tasks and improve efficiency. This tool is part of Microsoft's broader push to incorporate AI into its widely-used office software, potentially transforming how professionals interact with applications like Word, Excel, and Outlook.

On the other side of this competitive landscape, Alphabet is not standing still. The company is preparing to launch Google Duet, an initiative that aims to capitalize on its already strong assets such as Google Search and YouTube. Google Duet is expected to enhance these platforms by embedding more sophisticated AI functionalities into them.

Despite Microsoft's current edge and the impressive milestone of ChatGPT reaching 100 million weekly active users, Alphabet's forthcoming projects could shift the balance. The company is working on Bard and Gemini, two projects that have the potential to outshine their rivals in the long term. Bard, which is already in the conversation, along with the anticipated Gemini, could offer superior chatbot capabilities that would not only improve user experience but also significantly impact how users interact with Google's search engine and YouTube.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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