- Mobile is the impetus for growing online advertising, even as smartphone sales begin to slow substantially, according to Kleiner Perkins' Mary Meeker in her annual trends report.
- And that's good news for the increasingly dominant giants of online advertising, Facebook (FB -0.6%) and Google (GOOG -1.1%, GOOGL -0.9%) -- which are taking an 85% and growing share -- as well as ad-focused Snap (SNAP -1.1%).
- In her "Internet Trends 2017" report presented at Code Conference, Meeker noted that from a $23B Internet advertising market focused entirely on the desktop in 2009, the market has grown to $73B with more than half of that now from mobile ads. She expects global Internet ad spending to pass TV spending in 2017.
- Ad spending is generally matching users' time spent on radio, TV and Internet, she says, but spending on mobile is at 21% of total vs. users' spending 28% of their media consumption time there -- a difference that means a $16B opportunity in the U.S.
- Now read: Snap's Share Lock-Up A Non-Factor This Summer
Original article