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McDonald's has a chicken plan

Published 02/13/2018, 03:34 PM
© Reuters.  McDonald's has a chicken plan
MCD
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  • McDonald's (MCD -0.6%) wants to make chicken a top priority at the company, according to a leaked internal memo.
  • The restaurant chain wants to highlight its products that consumers typically associate with Chick-fil-A, including Southern-style chicken sandwiches and tenders.
  • The "Better Chicken" effort is also likely to de-emphasize the old McNuggets style to focus on chicken products with crispier coatings and juicier interiors.
  • The focus on chicken is seen as a strategic way for the company to stoke sales growth.
  • Now read: McDonald's: What Do Q4 Results Mean For Shareholders?


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