💎 Fed’s first rate cut since 2020 set to trigger market. Find undervalued gems with Fair ValueSee Undervalued Stocks

LG To Power Mercedes' Automated Concept Car

Published 12/29/2014, 09:59 AM
Updated 12/29/2014, 10:30 AM
© Reuters. Mercedes will unveil a concept car using LG technology that can take over when it detects a sleepy driver or road hazards.

By Luke Villapaz -

© Reuters. Mercedes will unveil a concept car using LG technology that can take over when it detects a sleepy driver or road hazards.

Flying cars may still be the thing of dreams. But in the meantime, the automotive world is getting one step closer to the future as Mercedes Benz prepares to unveil a vehicle featuring self-driving technology.

As part of a keynote address at the 2015 International Consumer Electronics Show in Las Vegas, which starts Jan. 6, Mercedes-Benz Chairman Dieter Zetsche will show off a concept vehicle with LG’s Advanced Drive Assistance System, or ADAS, which uses stereo camera hardware to keep a vehicle in lane and dim headlights when there’s oncoming traffic. The technology also has the ability to activate brakes if it spots potential hazards such as pedestrians or cyclists.

But don’t throw away the steering wheel just yet. Unlike Google’s self-driving car, Mercedes’ concept car won’t be fully automated. Control is automatically returned to the driver as soon as input is sensed from the steering wheel or pedals.

In addition to features that monitor events outside the vehicle, the system will have the ability to monitor a driver’s eyes to see if they’re alert and awake. If it senses the driver is falling asleep, the system can take take over the controls or uses light and sound alerts to wake them.

The technology mirrors a similar system introduced by Ford in its 2013 vehicle models, which also track driver attention to the road. Shipments of factory-installed driver monitoring systems, such as the ones developed by Mercedes Benz and LG, are expected to reach 6.7 million by 2019 as automotive companies focus on safety and automation technology for their vehicles, according to ABI Research.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.