Final hours! Save up to 55% OFF InvestingProCLAIM SALE

Yum Brands beats estimates as Taco Bell lures value hunters

Published 02/08/2023, 07:04 AM
Updated 02/08/2023, 11:47 AM
© Reuters. FILE PHOTO: Yum Brands logo is seen displayed in this illustration taken, May 3, 2022. REUTERS/Dado Ruvic/Illustration

By Deborah Mary Sophia and Hilary Russ

(Reuters) -Yum Brands Inc beat Street estimates for quarterly sales and profit on Wednesday, as strong demand for wallet-friendly meals at its Taco Bell restaurants helped offset weaker growth in its Pizza Hut and KFC chains.

Taco Bell's $2 burritos and $1.49 breakfast offerings attracted more low-income consumers looking for cheaper options amid decades-high inflation, while wealthier customers looking to save also increased orders from Yum's outlets.

"We are seeing higher-income customers coming more frequently. And some of that is no doubt due to trade down into our brands," Yum's Chief Executive Officer David Gibbs said on an earnings call.

Taco Bell also relaunched the cult-classic Mexican Pizza in September. That helped same-store sales surge 11%, crushing analysts' estimate for a 6.8% rise.

Yum's shares were last up marginally in choppy trading.

Investors are watching consumer behavior for signs of pressure that could foretell a recession. Persistently high inflation has caused even some affluent diners to look for cheaper options such as McDonald's (NYSE:MCD), while Chipotle (NYSE:CMG) on Tuesday missed profit estimates despite its wealthier core customers eating there more often.

Yum is "able to serve customers at any part of the economic strata" in the United States, Chief Financial Officer Chris Turner said in an interview.

Higher-income customers ordered items like Taco Bell's Double Steak Grilled Cheese Burrito or Pizza Hut's Big New Yorker pizza with six extra-large, foldable slices, he said.

Turner declined to provide details about Taco Bell's U.S. traffic levels or how much menu prices rose over the year. He would not say how much of the chain's comparable sales growth was due to higher prices.

A soft taco at one New York City Taco Bell location was priced at $2.39 on Wednesday, up 14% from February 2022, according to a Reuters tracker of fast-food prices.

Most restaurants raised prices last year to offset soaring costs for food and labor. This year, Yum's food inflation costs should moderate into the low- to mid-single digits, Turner said.

The launch of "Melts" - an individual-sized meal consisting of two slices of pizza and dipping sauce - at Pizza Hut and value deals on wraps at KFC also helped drive traffic. Both brands reported a rise in U.S. same-store sales but weak China sales led to a miss on Wall Street estimates.

"In what could be a tough macro for restaurants this year ... Yum should continue to benefit from trade-down (from consumers)," said UBS analyst Dennis Geiger.

Total same-store sales at Louisville, Kentucky-based Yum rose 6% for the three months ended Dec. 31. Analysts had expected a 4.57% increase.

© Reuters. FILE PHOTO: A woman eats Taco Bell inside the first digital-only U.S. cantina location at Times Square in New York City, U.S., April 14, 2021. REUTERS/Shannon Stapleton

Yum also took a 2-point hit to profit from the move to exit Russia.

Excluding items, the company earned $1.31 per share in the fourth quarter, beating estimates of $1.26, according to Refinitiv IBES data.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.