* JSW says not in talks to place bid for Bogdanka
* Plays down reports it might act as white knight
* Bogdanka shares rise as investors await fresh NWR bid
WARSAW, Oct 25 (Reuters) - Polish state-owned coal miner JSW on Monday played down reports it may launch a counterbid for local rival Bogdank to put pressure on Bogdanka's Czech suitor NWR.
"We did not hold talks with Bogdanka officials concerning a potential investment (in Bogdanka) and defence against a hostile bid," JSW Chief Executive Jaroslaw Zagorowski told Reuters.
"We do not approach this matter actively, as we have our own investment plans."
Earlier on Monday, Bloomberg News quoted Zagorowski as saying he did not rule out such a bid, pushing Bogdanka shares up more than 2 percent on the day.
Bogdanka this month rejected a nearly 3.5 billion zloty ($1.23 billion) takeover bid from regional rival New World Resources (NWR), saying it did not include the impact of its investments and did not offer a proper control premium.
Investors bid up the stock to 109 zlotys by the end of Monday's session, expecting NWR to sweeten its bid despite its insistence that its offer of 100.75 zlotys per share was final.
NWR's bid is conditional on it securing at least 75 percent of Bogdanka as it wants to delist the smaller group. Bogdanka shareholders, mainly Polish pension funds, have declined to comment on the price so far.
The combined company's output would rise in the medium term to 25 million tonnes as NWR remains dedicated to Bogdanka's expansion plan aimed at increasing production levels to 11 million tonnes in 2014.
Last week NWR said it had delayed the launch of its takeover bid until the end of this week due to a technical issue.
The targeted Polish miner last month raised its full-year profit forecast, expecting a 5 percent gain to 201 million zlotys, having previously forecast no change. (Reporting by Wojciech Zurawski, writing by Adrian Krajewski; Editing by Michael Shields)