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Jefferies maintains Buy on TKO Group, sees sponsorship upside

EditorRachael Rajan
Published 02/13/2024, 11:03 AM
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TKO
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On Tuesday, Jefferies reiterated its Buy rating on TKO Group Holdings (NYSE:TKO), maintaining a $120.00 price target. The firm's stance comes in light of recent developments in the sports sponsorship arena. Black Rifle Coffee, which is not covered by Jefferies, has entered into a multi-year sponsorship agreement with the UFC, becoming the "Official Coffee of the UFC." This deal includes prominent product placement within the UFC octagon starting at UFC 298.

The analyst from Jefferies believes that the Black Rifle Coffee's UFC deal is a positive indicator for TKO Group Holdings' sponsorship opportunities. According to the firm, such partnerships could offer TKO Group significant growth potential. The endorsement of TKO Group's stock remains unchanged, with a strong Buy recommendation and a steady price target of $120.00.

The sponsorship landscape within sports has been increasingly lucrative, and TKO Group's position within this market is seen as favorable. The deal secured by Black Rifle Coffee with the UFC is expected to yield high visibility for the brand, starting with its presence at the upcoming UFC 298 event. This kind of exposure is what Jefferies suggests could be beneficial for TKO Group as well.

InvestingPro Insights

As TKO Group Holdings (NYSE:TKO) continues to navigate the sports sponsorship landscape, recent data and insights from InvestingPro provide a deeper look into the company's financial health and market performance. With a market cap of $15.08 billion and a price to earnings (P/E) ratio of 19.82, TKO Group stands as a significant player in its industry. The company's revenue growth for the last quarter was an impressive 31.8%, signaling a robust expansion in its business operations.

The company's financial stability is further supported by a strong gross profit margin of 71.16% over the last twelve months, indicating efficient management and a solid competitive edge. Additionally, with operating income margin at 37.81%, TKO Group demonstrates a healthy ability to translate sales into profits.

Among the InvestingPro Tips, it's notable that TKO Group is expected to be profitable this year, an outlook that aligns with the positive sentiment from Jefferies. The company has also experienced a strong return over the last month, with a 12.91% increase in its share price, reflecting investor confidence and a potentially favorable response to strategic partnerships similar to the UFC deal secured by Black Rifle Coffee.

For those interested in a more comprehensive analysis, InvestingPro offers additional tips on TKO Group Holdings, which can be accessed at https://www.investing.com/pro/TKO. To enhance your investment research, use coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription. Currently, there are 11 additional InvestingPro Tips available, providing valuable insights for investors looking to make informed decisions.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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