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Jefferies boosts Facebook target on ad strength, Instagram monetization

Published 07/13/2018, 04:25 PM
© Reuters.  Jefferies boosts Facebook target on ad strength, Instagram monetization
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  • Jefferies has boosted its price target on Facebook (NASDAQ:FB), with an eye to the company topping expectations with its Q2 results due July 25.
  • Analyst Brent Thill reiterated a Buy rating and raised the target to $240 from $215, implying 16% upside from today's close of $207.32.
  • "Continued strength in pricing" and growth in Instagram offers upside, he writes. Advertiser checks are showing higher prices for the ads. And Instagram's recently launched IGTV effort offer new monetization prospects.
  • Now read: The Market Doesn't Care About Facebook


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