(Reuters) - J.C. Penney Co Inc's same-store sales rose 3.9 percent in November and December due to strong demand for its private-label offerings and gift products and higher online sales.
The company's results were in stark contrast to those of rival Macy's Inc, which reported a 4.7 percent fall in holiday season same-store sales on Wednesday and said it would cut jobs and shut stores.
J.C. Penney also reaffirmed its full-year adjusted earnings target of $645 million before taxes on Thursday and the company said it planned to generate positive free cash flow in fiscal 2015.