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Instagram hits 1B users, launches IGTV

Published 06/20/2018, 02:15 PM
© Reuters.  Instagram hits 1B users, launches IGTV
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  • Instagram (FB +2.7%) has launched a long-form video hub -- IGTV -- that marks its bid to capture teen-age eyeballs who have shifted consumption to online creators from television.
  • The service gives users the ability to upload videos of up to an hour. That's a significant bump from 60-second video uploads and video stories of 15 seconds.
  • “Teens may be watching less TV, but they are watching more creators online,” says Instagram CEO Kevin Systrom.
  • Meanwhile, Instagram has hit 1B monthly active users, it says; that's the first major update since it passed 800M MAUs last (and 500M daily active users) last September.
  • Previously: WSJ: Instagram readying long-form user video posting (Jun. 05 2018)
  • Now read: Snap: Ugly Duckling In Social Media


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