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In uphill battle, Google G Suite poaches Nielsen from Microsoft

Published 07/28/2017, 04:06 PM
© Reuters.  In uphill battle, Google G Suite poaches Nielsen from Microsoft
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  • In a rare win against Microsoft (MSFT -0.2%), Google (GOOG +0.8%, GOOGL +0.6%) poached Nielsen as a customer of its online business software, from documents and spreadsheets to videoconferencing.
  • Nielsen's move from Microsoft to Google was just disclosed but was made months ago. Nielsen moved 56,000 employees to Google's G Suite, which sits in a distant second place behind Microsoft's Office suite.
  • Google doesn't disclose sales of business software, but the G Suite division has more than 3.5M paying customers; Gartner estimates Microsoft has four times the market share.
  • G Suite is benefiting as companies build younger work forces. "Those millennials are coming to Nielsen with experience coming up on Google," says Google's Diane Greene. "We’re actually seeing that as a great recruiting tool."
  • Now read: President Trump's Chief Strategist Wants To DeFANG Facebook (NASDAQ:FB) And Google


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