Investing.com - Financial Markets Worldwide
💎 Fed’s first rate cut since 2020 set to trigger market. Find undervalued gems with Fair ValueSee Undervalued Stocks

In another privacy move, Facebook ending Partner Categories

Published 03/28/2018, 07:14 PM
© Reuters. In another privacy move, Facebook ending Partner Categories
RAMP
-
META
-
EXPGY
-
  • Building on its earlier announcement on an overhaul of privacy settings, Facebook (NASDAQ:FB) says it will wind down Partner Categories, meaning it will stop using third-party data providers to offer ad targeting directly on the platform.
  • Facebook has used data from aggregators like Experian (OTCQX:EXPGY) and Acxiom (NASDAQ:ACXM) to supplement its own data set, meaning advertisers could draw on a rich pool of their own data, Facebook's data and that of third parties to reach targets with extremely high accuracy.
  • But in a new risky environment after the Cambridge Analytica privacy scandal, Facebook is cutting off its relationship with datasets that are difficult to control.
  • The decision wouldn't have had an impact on the outcome of the Cambridge Analytica scandal. And Facebook will still use those third parties to help with ad measurement though Recode reports the company is re-evaluating that practice as well.
  • In today's action after a rough couple of weeks, Facebook shares closed up 0.5%.
  • Previously: Popular mutual funds suffer hit from Facebook (Mar. 28 2018)
  • Previously: Facebook to make privacy control easier; shares up 1.6% premarket (Mar. 28 2018)
  • Now read: Facebook: Face Plant


Original article

Latest comments

Install Our App
Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.