💎 Fed’s first rate cut since 2020 set to trigger market. Find undervalued gems with Fair ValueSee Undervalued Stocks

IKEA stores owner Ingka confident price cuts will help drive sales

Published 11/29/2023, 07:04 AM
Updated 11/29/2023, 07:14 AM
© Reuters. Interior design items are put on display at the IKEA store in London, Britain November 28, 2023. REUTERS/Maja Smiejkowska/File Photo

By Marie Mannes

STOCKHOLM (Reuters) - Ingka Group, the owner of most IKEA stores, said on Wednesday it was confident further price cuts would help drive sales volumes in the year to come, after reporting largely flat operating profit for the last financial year.

Sales volumes in the first quarter of the fiscal year that began in September were roughly unchanged from a year earlier however, despite the company spending around 1 billion euros ($1.10 billion) on price reductions in that period, it said.

"We are more or less at similar levels last year when it comes to the volume," Ingka's Chief Financial Officer Juvencio Maeztu said.

"We are... positive that the more price investment we will do in the next month and the next year will cement the belief that IKEA is the right place," he added.

He declined to detail cuts in percentage terms.

Ingka Group, which accounts for 88% of global IKEA sales, reported largely unchanged operating profit for its last financial year to end August, at 2.00 billion euros versus 2.04 billion a year before.

Maeztu told Reuters it could have achieved higher profits in the year but had chosen not to pass on the bulk of its higher costs to customers to keep prices stable.

Ingka said in early October that its retail sales last year grew by nearly 6% to 41.7 billion euros, and that it hoped to get a boost from families staying home during the holiday season.

Like its brand owner Inter IKEA, which is in charge of supply, Ingka's pre-tax result doubled, coming in at 2.20 billion versus 833 million euros a year ago as high interest rates dented its financials in the previous fiscal year.

© Reuters. Interior design items are put on display at the IKEA store in London, Britain November 28, 2023. REUTERS/Maja Smiejkowska/File Photo

Ingka Investments, the investment arm of Ingka, upped its renewable investment guidance for an addition 1 billion, totalling 7.5 billion euros by 2030.

($1 = 0.9112 euros)

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.