SAN FRANCISCO - Hy-Vee, Inc. has enhanced its customer service offerings by broadening its collaboration with Instacart (NASDAQ:CART), the North American grocery technology leader. The supermarket chain is now employing Instacart's Fulfillment as a Service (FaaS) to integrate same-day delivery capabilities directly into its own websites and applications.
This development is an extension of the relationship between Hy-Vee and Instacart that began in 2018, which marked the introduction of same-day delivery for Hy-Vee customers via the Instacart app. Instacart FaaS allows retailers to incorporate Instacart's fulfillment technology into their existing e-commerce platforms through an API, maintaining their storefronts' brand identity. Retailers can opt for a range of services, including full-service order fulfillment by Instacart's network of shoppers or choose pickup and delivery-only options.
Ryan Hamburger, Vice President of Retail Partnerships at Instacart, emphasized the company's commitment to providing partners like Hy-Vee with the tools necessary to fulfill customer demands. "Our goal is to empower our partners and offer seamless and personalized shopping experiences. We've spent more than a decade focusing on the care and craft of grocery and are continuing to push the envelope by creating even more fulfillment solutions that help our retail partners grow and meet the evolving needs of their customers and businesses," he said
Technology partner Upshop played a key role in integrating FaaS into Hy-Vee's e-commerce operations, enhancing the retailer's ability to manage increasing demand for same-day fulfillment.
Hy-Vee, an employee-owned corporation with over 550 retail units and $13 billion in annual sales, is recognized for its quality service and has been named among America's top grocery stores.
The information in this article is based on a press release.
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