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H&M launches on Alibaba's Tmall

Published 03/21/2018, 12:48 PM
© Reuters.  H&M launches on Alibaba's Tmall
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  • Budget fashion retailer H&M launches its core brand on Alibaba’s (BABA -1.2%) Tmall today to better compete in China.
  • The listing is the first time the brand has sold through a third-party, but Inditex’s Zara joined Tmall in 2014. Zara is the world’s leading retailer with H&M coming in second
  • H&M had launched its own online store in the region in 2014, but Tmall and Taobao stand dominant in the Chinese e-commerce market.
  • Previously: Bloomberg: Alibaba in talks to buy Rocket Internet's retail unit (March 20)
  • Now read: L Brands (NYSE:LB): Pay Current Earnings, Get 3 Free Options To Solid Growth


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