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Google reportedly launching Chrome ad-blocker

Published 06/01/2017, 03:54 PM
© Reuters.  Google reportedly launching Chrome ad-blocker
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  • Google (GOOG, GOOGL) is reportedly giving online publishers a six-month warning to clean up bad advertising before the company launches a new Chrome ad-blocking tool, according to the Wall Street Journal.
  • The ad-blocker, which will default to “on,” will block ads that interfere with the user experience, which includes auto-play ads with sound or pop-up ads. If a site has multiple bad ads, the Chrome tool will block all of the publisher’s ads.
  • Before the ad-blocker goes live, Google will provide publishers with a tool that can check the ad content offer fix suggestions, where necessary.
  • Now read: The Euphoria Debate: U.S. Stocks Vs. U.S. Real Estate


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