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Google reclaims top-referrer spot from Facebook

Published 12/11/2017, 07:54 PM
© Reuters.  Google reclaims top-referrer spot from Facebook
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  • Google (GOOG, GOOGL) has reclaimed its spot as the top source of referral traffic for digital publishers, retaking the spot from Facebook (NASDAQ:FB), Recode reports.
  • That's according to data from Parse.ly, which indicates Google has moved from providing 34% of publishers' external traffic at the beginning of 2017 to 44% now, while Facebook has moved from 40% to 26% over the same span.
  • While Google's Accelerated Mobile Pages have become a more important factor in surfacing news stories, Recode's Rani Molla notes, Facebook is continually revamping its news feed algorithm as well, and its own self-hosted "Instant Articles" feature isn't as important as it used to be.
  • A heavy pivot toward video on Facebook also could be influencing links to Web stories on publishers' Facebook pages.
  • Now read: The Business Of Chromebook - Mauro Solis' Idea Of The Month


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