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Google launches machine learning-backed ad unit

Published 02/21/2018, 08:03 AM
© Reuters.  Google launches machine learning-backed ad unit
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  • Google (GOOG, GOOGL) unveils a new AdSense unit called Auto Ads, which uses machine learning to better match ads to pages.
  • The Auto Ads will detect the best kind of ad for a page, best ad placement, and how many ads to feature.
  • Publishers only need to add one line of code to use the ads.
  • Google tells TechCrunch that publishers participating in an Auto Ads beta saw “an average revenue lift of 10% with revenue increases ranging from five to 15 percent.”
  • Alphabet Class A shares are up 0.2% premarket.
  • Now read: Daily Insider Ratings Round Up 2/15/18


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