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Google Home now stands at 14M installed units

Published 01/26/2018, 01:09 PM
© Reuters.  Google Home now stands at 14M installed units
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  • Google (GOOG, GOOGL) Home now has an installed base of 14M units, according to estimates from research firm CIRP.
  • Amazon (NASDAQ:AMZN) Echo speakers have an installed base of 31M which gives the Alexa-enabled line a 69% market share compared to Google’s 31%.
  • As of September, the market shares were 76% Amazon and 24% for Google. The Google Home Mini drove Google's gains since the budget-friendly device accounted for 40% of Home device sales in the holiday quarter.
  • CIRP’s estimates come from a survey of 500 U.S. users. The estimate doesn’t seem to include third-party devices with voice integration, which would give Amazon a market advantage.
  • Previously: Google rolls out new ad muting features (Jan. 25)
  • Now read: Risks And Returns Of Top 25 'Of Interest' Stocks: An Understanding Today


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