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Google Fitbit, Peloton announce fitness content partnership

Published 08/13/2024, 02:23 PM
Updated 08/13/2024, 02:25 PM
© Reuters. FILE PHOTO: A Fitbit device is displayed in a store in New York City, U.S., November 4, 2019. REUTERS/Brendan McDermid/File Photo
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(Reuters) - Google (NASDAQ:GOOGL)'s Fitbit (NYSE:FIT) has partnered with Peloton Interactive (NASDAQ:PTON) to give its premium users access to the exercise equipment maker's fitness content, starting early September, the companies said on Tuesday.

As part of the deal, Fitbit premium members based in the U.S., UK, Canada and Australia would have access to Peloton's classes across categories, including pilates, running, boxing and cycling.

Peloton members, on the other hand, would receive offers on Google Pixel watches and Fitbit Charge 6 devices.

The companies did not disclose the financial details of the deal.

© Reuters. FILE PHOTO: A Fitbit device is displayed in a store in New York City, U.S., November 4, 2019. REUTERS/Brendan McDermid/File Photo

The partnership comes at a time when Peloton is grappling with falling sales due to uncertain demand for its stationary bikes and treadmills, pushing it to refinance its debt.

Shares of Peloton were up about 3% in afternoon trading.

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