💎 Fed’s first rate cut since 2020 set to trigger market. Find undervalued gems with Fair ValueSee Undervalued Stocks

Gift store chain Brookstone files for bankruptcy

Published 08/02/2018, 12:00 PM
Updated 08/02/2018, 12:10 PM
© Reuters.  Gift store chain Brookstone files for bankruptcy
AMZN
-

(Reuters) - Gadget and gift chain Brookstone has filed for Chapter 11 bankruptcy protection for the second time in five years, it said on Thursday, the latest U.S. retailer to succumb to a prolonged decline in shopping at malls.

Brookstone is also seeking a buyer for some of its stores while beginning a process to close its roughly 100 mall outlets, it said, confirming a Reuters report that it was exploring restructuring options including shuttering stores.

As shoppers increasingly flock to Amazon.com (O:AMZN) and other e-commerce platforms, brick-and-mortar retailers have struggled to grow demand, leading many household names including Toys 'R' Us and Radioshack to file for bankruptcy protection in recent years.

Brookstone's airport stores, popular for their luggage products, neck pillows and travel gear, will continue operating at 35 locations. Its e-commerce and wholesale businesses will also remain operational.

"Our airport, e-commerce and wholesale business divisions ... should prove attractive to a buyer with the financial resources and vision to carry our company into the future," Brookstone Chief Executive Officer Piau Phang Foo said in a statement.

Brookstone filed for bankruptcy and emerged in 2014 under the ownership of a consortium of Chinese investors but its U.S. business has struggled even as the brand has gained traction in Asia.

It retained 240 stores after emerging from the bankruptcy, but has shuttered underperforming locations over the years.

Brookstone has engaged Berkeley Research Group as its financial adviser and GLC Advisors & Co as investment banker.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.