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F-Series strong for Ford in August

Published 09/01/2017, 09:30 AM
© Reuters.  F-Series strong for Ford in August
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  • Demand for Ford's (NYSE:F) F-Series continues to impress even as other models hit a lull. F-Series sales rose 15% to 77,007 units.
  • "We continue to see customers choosing high trim-level F-Series trucks for Super Duty and with new 2018 F-150 orders. We are seeing high demand overall for our F-Series lineup this year, outpacing full-size truck segment growth 2 to 1 with a 15 percent increase for August," notes U.S. sales exec Mark LaNeve.
  • During the month, the F-Series average transaction price rose $3,400 to $45,600 per vehicle.
  • Sales growth by brand: Ford -2.0% to 201,189 units, Lincoln -5.8% to 8,708 units. Double-digit sales drops were seen for the Taurus, Fiesta and Escape models during the month.
  • Ford's inventory came in at 67 days supply vs. 66 days last month and 65 days supply a year ago.
  • Previously: Ford U.S. sales fall less than anticipated (Sept. 1)


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