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Ford CEO talks self-driving strategy

Published 08/18/2017, 07:45 AM
© Reuters.  Ford CEO talks self-driving strategy
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  • Ford (NYSE:F) CEO Jim Hackett gave a measured outlook on the future of mobility and self-driving technology at the company's City of Tomorrow event in San Francisco.
  • "When you paint the robots as perfect and humans as imperfect, we've made a big mistake," said Hackett. "If you think about a vehicle that can drive anywhere, anytime, in any circumstance, cold, rain — that’s longer than 2021. And every manufacturer will tell you that," he adds in an interview with the San Francisco Chronicle.
  • The exec is in the middle of a 100-day review of Ford that includes working out strategy on autonomous vehicle development, AI and ride-sharing services. Based on his comments yesterday, it appers Ford plans to play it down the middle and be ready for whichever direction the auto industry turns.
  • Now read: The Best Way To Invest In Ford


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