California-based electric vehicle maker, Faraday Future Intelligent Electric Inc (NASDAQ:FFIE) announced Monday its newly established “Mission Farad.” A user-based co-creation designed to bring FFIE’s users more innovative experiences and opportunities.
According to the company’s release, the mission consists of four key components: an open-source co-creation technology platform, a co-sharing business model, a co-partnership governance structure, and a win-win product portfolio.
“We believe the FF User Value Co-creation and Benefits Sharing Platform V2.0 will be a significant innovation, offering new opportunities for FF’s developers and creators as well as users and investors,” wrote FFIE in a press release. “This platform represents a major step forward in FF’s external partner program preceded by FF’s internal partner governance system.”
The co-creation business model is an open UP2U business model that allows users to become FF partners and enable value co-creation. The shared technology platform is expected to provide more innovation and services for users and achieve better benefits co-sharing.
The company’s win-win product portfolio will feature several product offerings including FIR and FPO, among others, which will be unveiled gradually.
The “Mission Farad” is officially launched on the FF App and FF.com. Users can participate in the “Mission Farad” through "Co-Creation Tasks" that will be updated from time to time. Completing specific Co-Creation Tasks within the given timeframe entitles users to earn Futurist Co-Creation Points as rewards. "Farad" is the unit of measure for the FF Futurist Co-Creation Points, denoted by the letter "F," in tribute to Michael Faraday, the renowned English physicist.
Shares of FFIE are up 2.73% in mid-day trading on Monday.