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Facebook usage expected to drop with younger users, Instagram picks up some slack

Published 08/22/2017, 09:09 AM
© Reuters.  Facebook usage expected to drop with younger users, Instagram picks up some slack
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  • Facebook’s (NASDAQ:FB) number of US monthly users will grow 2.4% this year, but the social networking giant has lost some appeal with younger users, according to eMarketer estimates.
  • Users between the ages of 12 and 17 will show a Facebook usage decline of 3.4% to 14.5M. The tweens and teens will instead turn to Snapchat (NYSE:SNAP) (15.8M) and Facebook-owned Instagram (4.2M).
  • Users between the ages of 18 and 24 will turn to Snapchat and Facebook in fairly equal numbers (24.4M to 23.5M, respectively) with Instagram only falling slightly behind at 22.1M.
  • Snapchat’s overall usage rate expected to grow nearly 26% this year to 79.2M.
  • Instagram usage expected to grow nearly 24% to 85.5M.
  • Facebook shares are up 0.43% premarket.
  • Snap shares are up 2.36% premarket.
  • Now read: Snap May Have Finally Bottomed

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