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Facebook, Twitter debut new political-ad policies ahead of midterms

Published 05/24/2018, 02:23 PM
© Reuters.  Facebook, Twitter debut new political-ad policies ahead of midterms
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  • It's a day for new approaches to online political advertising, with social-media leaders Facebook (FB -0.4%) and Twitter (TWTR +0.4%) rolling out new procedures and policies.
  • Today marks the start of a Facebook policy requiring election and issue-based ads on Facebook and Instagram to be labeled, including who paid for the ad. The company is creating an archive that will show details on an ad-by-ad basis: the ad's campaign budget, how many people saw it, and what kind of people saw it.
  • The ads will remain in the archive for seven years. Issue-based ads (around 20 issue topics) will be treated the same as advertising for political candidates.
  • Meanwhile, Twitter says today that all advertisers for federal elections will have to certify U.S. residence, and candidates and committees will need to provide Federal Election Campaign identification.
  • Now read: Facebook: Currently Undervalued


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